Your domain name is important to help you stand out from the crowd. That is why you may want to pick a name that is unique but at the same time easily associated with your brand. It is recommended that the domain is easy to type and relatively short and contains keywords that matter to you or your business.
If the domain you like is already registered, don’t panic – think of a smart variation, but mind potential trademark infringements. There are plenty of domain extensions you can get, but we always recommend you to get the top-level extensions like .com and .org and your country-specific domain, depending on your country of residence to protect your own brand from hijacking.